New Magico M9 speaker

BlueFox

Only $750K/pair. Think I will get a pair for the stereo, and two pair for the HT.

msg

I'll go halfers with you on a fourth set, and we can each use one on its side as a center.

maxward

And don’t forget a pair for the shop.

VR3

Hmm, do they have a bigger model?

msg

Yeah, at just half a ton each, I'd feel a little wimpy having these things around, and probably be embarrassed to have people over.

TEAforONE

I’ve been looking to replace the speakers in my garage system. I’ll probably grab a pair.

Gardenstater

I'll sell my house. I'm confident these will sound good under the bridge.

BlueFox

On a serious side, here are details. Maybe in a few years I will do a speaker upgrade, and some of this technology will have trickled down to a more affordable speaker.

https://www.magicoaudio.com/news/m9?fbclid=IwAR2IFTcYjJ19oUH0nAazjTdBz5a1kHge1m2sIgG7m_kMgoqMbFjxs7JVpXI

audioluvr

Flux density up to 1.2 Tesla...
WOW. That's.... I don't know WTF that is.
Impressive? Scary? Where's that damn head exploding emoji...

dromunds

Oh my god, it’s 4 ohm impedance. I’m out!

Joey_V

And on a more serious note, there are people who buy these without batting an eye, haggling, or perusing forums for information and opinions.

That is an impressive piece of audio tech. Wow.

tophatjohnny

Amazing

Emlyn

There’s some serious engineering and materials science going into those. Good read on what they are and why they are special. Wow.

Joey_V

Yeah, just goes to show that we are definitely not the draw for a lot of these manufacturers. I think there are way more ultra high end audiophiles who consume these type of products than we would like to believe.

These are not persons who peruse the forums like we do. They are silent and just consume like no ones business.

I have spoken to people in the business who say it is more routine for their average client to write up an invoice for $200k for a stereo versus a $40k stereo system.

We just don’t know about it because we don’t hang out in those circles.

Joey_V

I always wondered how much money you’d have to make to afford this kind of a speaker.

My rough guess would be $5mm a year.

Nightfall

Joey_V wrote: »

I always wondered how much money you’d have to make to afford this kind of a speaker.

My rough guess would be $5mm a year.

Nah. I have $3500 (I believe?) MSRP speakers and I make minimum + tips. You just have to save for longer and use your money conservatively.

BlueFox

Don't forget each speaker needs two amplifiers, and associated cables. That's the deal breaker for me.

Clipdat

Slight clarification there: "A pair of M9 loudspeakers requires two stereo or four monaural amplifiers."


They're also 1,000lb each.

BlueFox

That's why I said 'each speaker'.

VR3

I would think if you are dropping that kind of money then running that kind of power would hardly slow you down

Clipdat

Each speaker requires either one stereo amplifier, or two mono amplifiers.

Nightfall

Clipdat wrote: »

They're also 1,000lb each.

Holy moly. A pair of M9's weighs as much as a small car.

Joey_V

Nightfall wrote: »

Clipdat wrote: »

They're also 1,000lb each.

Holy moly. A pair of M9's weighs as much as a small car.

But it costs as much as a house

displayname

Joey_V wrote: »

Nightfall wrote: »

Clipdat wrote: »

They're also 1,000lb each.

Holy moly. A pair of M9's weighs as much as a small car.

But it costs as much as a house

And a very nice house in most of the country.

Spinning off your idea of how much do you need to make to afford a speaker like that? I think you don't seriously consider speakers like that until you have enough money that annual income is kind of a gray area because so much is coming in. I think once you have enough money, you really only focus on when your money stops making money.

I'm sure most conversations around the pricing of those speakers is "That's fine, I have to have it." or "We were already of selling beach house #5 this year anyway, so it was easy" or "that's fine, this quarter's dividends just came in."
Because realistically if you need to stretch for those speakers, you probably aren't buying them.

Joey_V

displayname wrote: »

Joey_V wrote: »

Nightfall wrote: »

Clipdat wrote: »

They're also 1,000lb each.

Holy moly. A pair of M9's weighs as much as a small car.

But it costs as much as a house

And a very nice house in most of the country.

Spinning off your idea of how much do you need to make to afford a speaker like that? I think you don't seriously consider speakers like that until you have enough money that annual income is kind of a gray area because so much is coming in. I think once you have enough money, you really only focus on when your money stops making money.

I'm sure most conversations around the pricing of those speakers is "That's fine, I have to have it." or "We were already of selling beach house #5 this year anyway, so it was easy" or "that's fine, this quarter's dividends just came in."
Because realistically if you need to stretch for those speakers, you probably aren't buying them.

Yeah, that’s what I’m getting at.

At approximately $5mm annual, there’s so much coming in, that if you chose to put 750k in a set of speakers, you can do it.

Considering money used to live is probably 1mm pretax, you would have 4mm pretax left.

In my opinion, I believe a budget 10-15% of annual income is an achievable number for most audiophiles.... which is how I got to the number of $5mm/year.

Nightfall

What about the person making $1m a year but he lives in the same paid off house as when they were making $60k, driving the same paid off car, doesn't care to flex with expensive clothes or a collection of Rolex, doesn't go out for fine dining and expensive bottles of wine, but they love audio and music?

Joey_V

Nightfall wrote: »

What about the person making $1m a year but he lives in the same paid off house as when they were making $60k, driving the same paid off car, doesn't care to flex with expensive clothes or a collection of Rolex, doesn't go out for fine dining and expensive bottles of wine, but they love audio and music?

There are always exceptions to the rule.

But I still don’t think so. A stretch at a mil per year, but I doubt it.

Doable, but you’d need a few years to save up for it.

There are very very few million dollar earners I know who don’t have a family... a bachelor can pull this speaker off with a mil per year earning.

But bring in a family and trust me, you buy a $750k speaker and you can bet that the wife will be wondering why you’re subjecting your kids to a small used car sacrificing safety (not necessarily luxury), not private school, and not creating a trust, etc.

The disposable dwindles real fast. And hobbies become the least important notch on that list.

displayname

The moral of the story is that these speakers are for the true global 1% (or even top 0.5%). Not to mention that most of the ultra wealthy aren't tracking annual income, they are focused on network.

Just for fun, I did some quick math:
1% on a global scale is a much larger group than most people realize, about 78M people.
Even if you only capture 5% of the top 1% globally, you're still looking at 3.9M people. If you can get 5% of that 3.9M to purchase, well you've made 195,000 sales. So if you believe the market can bare 5% of the top 1% globally purchasing speakers over $700K, well you have a market capacity of over $146B. 1% of the top 1% still yields a $29B market. So the market exists... if you can get them to part with their money.

And in reality, some of buyers might be willing to purchase the same system twice so they can have the same comforts at each home. Not uncommon among the ultra wealthy. Because if you're buying these speakers, it's highly unlikely you only have one property.

BlueFox

I suspect these speakers are just a proof of concept experiment. They will sell a few, but expect a technology trickle down into less expensive speakers.

VR3

I think Wilson chronosonic is a good basis, around 500k I believe and they made less than 20 pairs

Dennis Gardner

Who would buy $500k-$750k speakers if 20k other people had them?