new Tiger Woods Nike commercial

superjunior

anyone seen this yet?
http://www.suntimes.com/sports/2148012,tiger-woods-nike-commercial-08.article
just my opinion of course but I think this commercial is in really poor taste and I'm surprised that Nike chose to go this route

Danny Tse

superjunior wrote: »

just my opinion of course but I think this commercial is in really poor taste

Agree

AsSiMiLaTeD

That commercial is unnecessary, creepy, and replusive. That's coming from a big Tiger Woods fan and a guy who has 30 Nike Golf shirts hanging in his closet (those are really the only shirts I wear because they fit me very well).

I'm not surprised at all, given Nike's history of advertisement, but I didn't like the commercial. On the other hand, that's all everyone has been talking about on sports radio all day, so even with The Masters in play Nike has continuously been in the conversation, pure genius from their marketing guy.

AsSiMiLaTeD

So I'm streaming the golf here at work as always. The crowd is all positive, but some guy earlier flew an airplane overhead with a banner behind it that said 'Tiger, did you mean bootyism'. My boss thought it was funny when I spat water all over my monitor...

What's dumb though is that it didn't even have the ? at the end. I hate planes with bad grammar...

Fongolio

I am honestly sick to death of the whole Tiger is a God who's fallen bs. He was a really horny guy who got caught. Move on already. I am one who detests idol worshiping of so called "sports heroes". They are just people like you or me who happen to excel at their craft. There are far more important issues for the media to focus on then some guys inability to keep it in his pants.

Huck344

Jimmy Kimmel had another Tiger commercial last night. This one from the perspective of his mom. Forward to the 1:45 mark:

http://outsidetheboxscore.blogspot.com/2010/04/jimmy-kimmel-mocks-tiger-woods-new-nike.html

hearingimpared

UGH! On the real Nike commercial.

Thumbs up on the Jimmy Kimmel version characturing his mother! LOL!

audiobliss

Jimmy Kimmel's version is much better!

Danny Tse

Is Elin available yet?

jwhitakr

I wasn't a Tiger fan before all of this, and I'm close to despising the guy by now. And I haven't spent money on a Nike product in years ... and this commercial makes me feel glad that I haven't.

AsSiMiLaTeD

So seeing this commercial has a bearing on you buying Nike stuff?

I must be wierd, because I actually don't buy stuff from a company based on their commercials, I buy it based on my tastes and how well it fits my needs.

For instance, I buy the golf shirts from Nike because they fit me well and their hats because they're perforated and are the right shape for my head. I'm a bit of an odd size, somewhere between a medium and a large. With every other clothing company I've tried, the medium is usually too small and the large is usually too big. The Nike golf shirts in medium are cut just a little bigger and fit me perfectly.

That's the only thing I buy from them - their shoes are crap, I'm not spending $30 on a t-shirt when i can get my hanes t-shirts at wallyworld for $5, and their pants are cut too long for me and never fit. I'm not a fan of their golf equipment, I like my Callaway X22 irons and R9 driver and woods and my Scotty Cameron putter (same one Tiger uses, but it's not Nike).

You can argue that Nike is 'eeeeeeviiiiiil' because they overworke their underpaid, underage malaysian workers in an overheated vietnamese factory supplied with materials from China, but that argument can be made with pretty much any company out there, so I call that a wash.

I'm not attacking you. but I've heard quite a bit about people not wanting to buy Nike because of the Tiger fiasco and now this commercial, and i just don't get the connection. I suppose if everything else was a wash, and everybody made the exact same product with the same quality at the same price and that was the only deciding factor, then I could see your point, but to me purchasing should be based on the product, not on a marketing campaign.

Oh, and for the record I still hate the commercial, I think it's the worst commercial ever created, the 'Saved By Zero' Toyota commercial has finally been displaced from the throne. Funny, the two worst commercials ever made, both by companies who get my money...

MacLeod

Good grief. Whats more disgusting is that some ad agency guy got paid like $100,000 for coming up with that crap.

Christ-a-mighty. The guy that came up with Kimmel's commercial deserved the $100,000.

RuSsMaN

I think it's a neat spot, especially from an artistic standpoint.

Agreed, move on already. Actually, everyone would have if he had just handled it like late night Dave from the get go, admit it, fess up, apologize, move on. He's a dude, he cheated, he likes it a little freaky, SO WHAT. Why is Tiger held to a higher standard than our former President Bill? Really? Seriously?

Cheers,
Russ

disneyjoe7

I think it's funny liking the last line. "Did you learn anything?"

MacLeod

RuSsMaN wrote: »

I think it's a neat spot, especially from an artistic standpoint.

Agreed, move on already. Actually, everyone would have if he had just handled it like late night Dave from the get go, admit it, fess up, apologize, move on. He's a dude, he cheated, he likes it a little freaky, SO WHAT. Why is Tiger held to a higher standard than our former President Bill? Really? Seriously?

Cheers,
Russ

Whats gets me is that he did what 98% of dudes would do. We cant even begin to relate to what his life is like. He's worth HUNDREDS of millions of dollars! Somebody said once, he could spend 1,000,000 a day and not be broke when he died! He's world famous, good looking, young, idolized and can have any chick he wants.

Now you ask any dude in the street if they could have a magic wand that they could use to make ANY chick sleep with them........ well you do the math.

Danny Tse

MacLeod wrote: »

Whats gets me is that he did what 98% of dudes would do. We cant even begin to relate to what his life is like. He's worth HUNDREDS of millions of dollars! Somebody said once, he could spend 1,000,000 a day and not be broke when he died! He's world famous, good looking, young, idolized and can have any chick he wants.

Now you ask any dude in the street if they could have a magic wand that they could use to make ANY chick sleep with them........ well you do the math.

But his wife is hotter than any of his other "chicks"

MacLeod

Only the ones we know about. I guarantee he's had chicks so hot you cant even look directly at them.

danger boy

the spot is in poor taste. come on. using stitched together soundbites from his dead father.. how is that artistic? the spot has reached new low levels in advertising.

Tiger should have just retired from the game of golf. Would have saved some face that way. HE shamed himself, and he should just have taken his millions of dollars in winnings and retired to Mexico. If Nike or other companies come after his **** for breaking a contract, well that's where he hires the best lawyers money can buy, tying things up in the courts for 10, 15, 20 years.

Tiger if you're reading this, retire. R E T I R E! and save what little respect you have for your fathers good name.

warren

The blank look..... Creepy...

RuSsMaN

danger boy wrote: »

the spot is in poor taste. come on. using stitched together soundbites from his dead father.. how is that artistic? the spot has reached new low levels in advertising.

Really? It got your attention, and mine. Look at the press already, low levels? Not status quo? Distasteful to some? Got us BOTH to comment on it, and we both have Nike on the brain, intentional or not. How many have now viewed the spot online, and would have never seen it in it's paid for format? Screams genius to me.

Cheers,
Russ

danger boy

advertising 101: make commercials that make consumers want to buy your product.. after seeing that commercial I have no more sympathy for Tiger, and certainly not for Nike as a company/marketing behemoth. They have now gone down one large peg in my book.

I was never a Nike fanboy. I do not own anything with the Nike logo. That of course happen before the Tiger fiasco.

Do you think this spot is now going to play on the heartstrings of Tiger fans and want to spend gobs of money on Nike products?

bottom line Nike took a chance. will it pay off? only time will tell. Even if it doesn't... the spot prob cost next to nothing to produce.. it's a static black and white video of Tiger staring into the camera. CHeap to produce with Nike's in house production company.

Just saying you will attract more fly's with honey than you will with vinegar.

hearingimpared

Good Lord! I could give a flying wazoo about what Tiger did. I think what was more disgraceful is what the media did with it!.

Back on track, the commercial sucked. I agree with MacLeod as far as the $100K goes except I'll take it one step further, if the Jimmy Kimmel's commercial was the actual commercial that Nike put out, they would have really, really raked in the dough as they would have undone what the media travesty did. Besides what sells more during the Super Bowl, funny, witty, commercials or boring morbid commercials.

Huck344

AsSiMiLaTeD wrote: »

So seeing this commercial has a bearing on you buying Nike stuff?

I must be wierd, because I actually don't buy stuff from a company based on their commercials, I buy it based on my tastes and how well it fits my needs.

For instance, I buy the golf shirts from Nike because they fit me well and their hats because they're perforated and are the right shape for my head. I'm a bit of an odd size, somewhere between a medium and a large. With every other clothing company I've tried, the medium is usually too small and the large is usually too big. The Nike golf shirts in medium are cut just a little bigger and fit me perfectly.

That's the only thing I buy from them - their shoes are crap, I'm not spending $30 on a t-shirt when i can get my hanes t-shirts at wallyworld for $5, and their pants are cut too long for me and never fit. I'm not a fan of their golf equipment, I like my Callaway X22 irons and R9 driver and woods and my Scotty Cameron putter (same one Tiger uses, but it's not Nike).

Couldn't agree with you more here. I have some Nike stuff, but not because of Tiger. In fact, golf wise, the only Nike equipment I use is the ball (Nike One). I like the ball flight better than the Titlelist. My shirts and shoes are Adidas, Driver is Taylor Made, Fairway woods are Adams, Irons and wedges are Cleveland, and putter is constantly changing (but never a Nike). I've demoed their clubs and don't like them. I don't like Callaway either, but that's just personal preference. Doesn't mean anything.

The only impact a Tiger Nike commercial ever had on me was the one where he was bouncing the ball on his nine iron several times and then hit it out of the air. I tried that for months, could never do more than three bounces!

danger boy

I think the Tiger commercial would have had more positive impact had it come from Tiger himself, and not a marketing company like Nike.

I'm sure Nike said hey Tiger you gotta do something to put this behind you and move on... lets do a commercial spot using the voice of your deceased father and cut it up into little soundbites and make it appear that he once said these things to you before he passed away. OMG
O M G!!!

Not only is it in poor taste, by cutting up someone's previous words to form a thought that was not originally there, is in my opinon in poor taste.

How would your family feel if after you die someone takes your voice for a commercial and profits from it? Possibly taking your thoughts out of context?

hearingimpared

xcapri79 wrote: »

It has been said that, "Any publicity is good publicity."
Sometimes the more controversial, the better.
One day the Nike ad will be added to the list below.
http://www.trendhunter.com/trends/top-50-shock-controversial-ads

I can't believe you posted that link after all the hulabaloo you created about the google link that was posted last week. There is some serious sick stuff in the link above.

Face

Definitely a hypocrite.

hearingimpared

Mike did you click that link? There's some really disturbing crap on that site not to mention the sick, twisted sexual stuff!

NotaSuv

hearingimpared wrote: »

Mike did you click that link? There's some really disturbing crap on that site not to mention the sick, twisted sexual stuff!

and yet still here............???????????????

DarqueKnight

As Confucious once said:

"Those who irrationally rail against something or someone that is of no threat to them actually like the thing or person they are railing against."

Rev. Jimmy Swaggert Sex Scandal

Rev. Ted Haggard Sex Scandal

Rev. Marvin Gorman Sex Scandal

Rev. Oral Roberts Finance and Sex Scandal

Rev. Jim Bakker Finance and Sex Scandal