product naming
Comments
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Just follow one rule which works for most anything, KISS.
Keep It Simple, Stupid. -
Man, thats got to be the record for bringing a post back from the dead.....
RCheck your lips at the door woman. Shake your hips like battleships. Yeah, all the white girls trip when I sing at Sunday service. -
I like the KISS keep it simple stupid....
but what sticks in your mind ... letter # combos....
Jag XJ series...
Mazda RX7
Polk RT series ..LSI
JBL L100
the letter# idea can say more in a more memorable short less memory consuming chunk.... -
Isn't the purpose of marketing to target a specific population of consumers? Names are important to certain demographics. Me, I just want something that works.
This is how I would market the same subwoofer to different market segments:
If I were marketing it to audio snobs, I would use something like
"Vail Avalance 2000" and I would put a rediculously high price on it so that "common" folks couldn't afford it. Plus, it would only be available in so-called high end car audio salons.
If I were marketing it to teenage or young adult males, I would use something like "ThumperMax 2000". Or maybe something aggressive like "SoundEnforcer 2000". I would sell them through "better" car audio dealers. Not high end, but not quite mass market.
If I were marketing it to the general public, I would use something suggestive of its function and easy to remember, like "Subliminal Series 2000". Sell a billion of 'em at Circuit City.
Good Luck :cool:Proud and loyal citizen of the Digital Domain and Solid State Country! -
How we name products at Polk Audio: