product naming

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Comments

  • doorbell
    doorbell Posts: 30
    edited January 2002
    Just follow one rule which works for most anything, KISS.
    Keep It Simple, Stupid.
  • RuSsMaN
    RuSsMaN Posts: 17,987
    edited January 2002
    Man, thats got to be the record for bringing a post back from the dead.....

    R
    Check your lips at the door woman. Shake your hips like battleships. Yeah, all the white girls trip when I sing at Sunday service.
  • sean Bourg
    sean Bourg Posts: 24
    edited January 2002
    I like the KISS keep it simple stupid....

    but what sticks in your mind ... letter # combos....

    Jag XJ series...
    Mazda RX7
    Polk RT series ..LSI
    JBL L100

    the letter# idea can say more in a more memorable short less memory consuming chunk....
  • DarqueKnight
    DarqueKnight Posts: 6,765
    edited January 2002
    Isn't the purpose of marketing to target a specific population of consumers? Names are important to certain demographics. Me, I just want something that works.

    This is how I would market the same subwoofer to different market segments:

    If I were marketing it to audio snobs, I would use something like
    "Vail Avalance 2000" and I would put a rediculously high price on it so that "common" folks couldn't afford it. Plus, it would only be available in so-called high end car audio salons.


    If I were marketing it to teenage or young adult males, I would use something like "ThumperMax 2000". Or maybe something aggressive like "SoundEnforcer 2000". I would sell them through "better" car audio dealers. Not high end, but not quite mass market.

    If I were marketing it to the general public, I would use something suggestive of its function and easy to remember, like "Subliminal Series 2000". Sell a billion of 'em at Circuit City.

    Good Luck :cool:
    Proud and loyal citizen of the Digital Domain and Solid State Country!
  • Micah Cohen
    Micah Cohen Posts: 2,022
    edited January 2002
    How we name products at Polk Audio:

    naming.jpg
    ultramicah@yahoo.com

    "There's nothing funny about a clown in the moonlight." - Lon Chaney