New Definitive Technology logo...

VR3
VR3 Posts: 28,781
edited September 2012 in Speakers
Very interesting

http://www.definitivetech.com/branding
- Not Tom ::::::: Any system can play Diana Krall. Only the best can play Limp Bizkit.
Post edited by VR3 on
· Share on FacebookShare on Twitter

Comments

  • Conradicles
    Conradicles Posts: 6,133
    edited September 2012
    "So we called upon Frog Design, one of the world's leading design houses, to help us design a new logo and brand image. And here you have it:"

    Dude, they paid Frog Design to come up with that? Wow.

    D.
    · Share on FacebookShare on Twitter
  • nhhiep
    nhhiep Posts: 877
    edited September 2012
    what's up with the . after D?

    so they paid Frog Design to design the new logo with a D? someone is getting ripped off
    · Share on FacebookShare on Twitter
  • HTguru1982
    HTguru1982 Posts: 1,066
    edited September 2012
    Ugh...
    Display: Sony 42" LCD
    Sources: Harman Kardon DVD-27,
    Panasonic DMP-BDT110 blu ray player
    AVR: Sony STR-DA2400ES
    Amps: Sonance Sonamp 260(fronts),
    Kenwood KM-894(surrounds)
    Fronts: NHT 2.5
    Center: NHT VS-1.2A
    Surrounds: NHT Super One
    Subwoofer: SVS PB10-ISD
    · Share on FacebookShare on Twitter
  • audiocr381ve
    audiocr381ve Posts: 2,588
    edited September 2012
    ehh, I don't like it either. I'm all for minimalistic design but I don't think they captured the brand with that logo.
    · Share on FacebookShare on Twitter
  • Face
    Face Posts: 14,340
    edited September 2012
    Looks like the same font as Magico uses.

    At least there isn't a heart in theirs too. :lol:
    "He who fights with monsters should look to it that he himself does not become a monster. And when you gaze long into an abyss the abyss also gazes into you." Friedrich Nietzsche
    · Share on FacebookShare on Twitter
  • Outfitter03
    Outfitter03 Posts: 563
    edited September 2012
    We paid $250K for a D with a Period after it.


    D'oh
    · Share on FacebookShare on Twitter
  • Drenis
    Drenis Posts: 2,871
    edited September 2012
    The same design company Polk used to do their logo/website redesign.
    · Share on FacebookShare on Twitter
  • tonyb
    tonyb Posts: 33,008
    edited September 2012
    Looks to me like most of us are in the wrong buisness. Talk about being duped....
    HT SYSTEM-
    Sony 850c 4k
    Pioneer elite vhx 21
    Sony 4k BRP
    SVS SB-2000
    Polk Sig. 20's
    Polk FX500 surrounds

    Cables-
    Acoustic zen Satori speaker cables
    Acoustic zen Matrix 2 IC's
    Wireworld eclipse 7 ic's
    Audio metallurgy ga-o digital cable

    Kitchen

    Sonos zp90
    Grant Fidelity tube dac
    B&k 1420
    lsi 9's
    · Share on FacebookShare on Twitter
  • cnh
    cnh Posts: 13,284
    edited September 2012
    tonyb wrote: »
    Looks to me like most of us are in the wrong buisness. Talk about being duped....

    No, we've just spent too much time telling the youngsters we teach "how wonderful" they are and now they have so much self-confidence, they actually believe "anything" they do is brilliant, and guess what, they're doing the ads and designs while the rest of us have a larger historical data base and remember far too much of what preceded us and our fantastically "original" thoughts! lol

    Spain! Nice country, but...not today! Reported!

    cnh
    Currently orbiting Bowie's Blackstar.!

    Polk Lsi-7s, Def Tech 8" sub, HK 3490, HK HD 990 (CDP/DAC), AKG Q701s
    [sig. changed on a monthly basis as I rotate in and out of my stash]
    · Share on FacebookShare on Twitter
  • Tony M
    Tony M Posts: 11,186
    edited September 2012
    Looks alot like "Square D" eletrical Co.s logo. Put a square around it and there you go.

    They must've closed the deal in Vegas is all I can think of for that rip off.


    Change is not good in this case.
    Most people just listen to music and watch movies. I EXPERIENCE them.
    · Share on FacebookShare on Twitter
  • mantis
    mantis Posts: 17,201
    edited September 2012
    I'm ok with it , it's not exactly what I would have done but it works.
    Instead of the D I would have used DT
    Dan
    My personal quest is to save to world of bad audio, one thread at a time.
    · Share on FacebookShare on Twitter
  • mantis
    mantis Posts: 17,201
    edited September 2012
    I'm ok with it , it's not exactly what I would have done but it works.
    Instead of the D I would have used DT
    Dan
    My personal quest is to save to world of bad audio, one thread at a time.
    · Share on FacebookShare on Twitter
  • Tony M
    Tony M Posts: 11,186
    edited September 2012
    I would've thought along the lines of what we say to others during a conversation about the brand.


    DEF. TECH
    speakers.

    The DT in some fancy style is the target for sure. Look at Toyota's symbol....A fancy way of making a T... That's all and it usually works doesn't it.

    A small T inside of the D maybe ???
    Most people just listen to music and watch movies. I EXPERIENCE them.
    · Share on FacebookShare on Twitter
  • VSchneider
    VSchneider Posts: 443
    edited September 2012
    Interesting... Both the "D." and "DiComo" start with a "D" and a "."
    Jus` saying :)
    · Share on FacebookShare on Twitter
  • deronb1
    deronb1 Posts: 5,021
    edited September 2012
    Dolk?
    · Share on FacebookShare on Twitter
  • dudeinaroom
    dudeinaroom Posts: 3,609
    edited September 2012
    After 22 years we felt it was time to overhaul our logo and "look" to better reflect the kinds of products we're building today.
    So they are now making cheap overpriced products with dumb decision makers at the helm, there goes quality next.....because that is what the new logo says to me. Crap people I would have designed a logo for you for 40 bucks.
    · Share on FacebookShare on Twitter