Consumers Prefer Music Ownership to Streaming

F1nut
F1nut Posts: 50,729
edited September 2011 in Music & Movies
http://music3point0.blogspot.com/
A new study by the Insight Research Group and commissioned by eMusic that took place in August 2011 came up with some very interesting results.

Despite the inroads of Spotify, Rhapsody, Grooveshark, the various cloud music services, and a whole host of other streaming services, the study contends that music consumers would much rather own their music than stream it.

Here's what they found:

-- 91% prefer to own music because it allows them to listen as many times as they want

-- 89% prefer to own the music they like, rather than stream it

-- 86% feel that ownership gives them security that their files will not disappear

-- 76% use streaming to discover music that is new to them, before they decide whether or not to buy

--74% will stream music for free, but wouldn't pay to stream

-- Only 13% pay to stream music online; 84% of consumers who pay to stream also purchase digital music files

-- 79% do not think they will ever give up owning music and just stream it online

-- 39% will store digital music files they own in a cloud-digital locker, so that they can listen to them anywhere

-- Only 14% will increase their use of paid streaming services

Now the first thing about this study is that it was commissioned by eMusic and they're a music retailer. It's in their best interest to have these kinds of results to keep their customers buying and the record labels and artists supplying to them. The second thing is that we're just on the event horizon of the streaming revolution. Come back and do the same study next year at this time and let's see the results then.

No surprise to me.
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Comments

  • SolidSqual
    SolidSqual Posts: 5,218
    edited September 2011
    I prefer to stream my wife's garbage and buy my music.
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  • BlueFox
    BlueFox Posts: 15,251
    edited September 2011
    Streaming music is like streaming video; lowfi.
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  • headrott
    headrott Posts: 5,496
    edited September 2011
    I have never streamed music (or a movie for that matter). Ever. I do own quite a bit though.:smile:

    Greg
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  • [Deleted User]
    [Deleted User] Posts: 1,225
    edited September 2011
    SolidSqual wrote: »
    I prefer to stream my wife's garbage and buy my music.

    I take it she likes Britney Spears then ? :cool:
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  • mdaudioguy
    mdaudioguy Posts: 5,165
    edited September 2011
    Streaming, to me, is like listening to the radio. It's how I discover new stuff. When I hear something new that I like, I buy it.
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  • heiney9
    heiney9 Posts: 25,203
    edited September 2011
    I agree, I buy music to rip it to a music server so I can stream it wirelessly anywhere in the house or surrounding outdoors. I know that's not the streaming the article is talking about. I don't mind listening to internet radio in the background.

    H9
    "Appreciation of audio is a completely subjective human experience. Measurements can provide a measure of insight, but are no substitute for human judgment. Why are we looking to reduce a subjective experience to objective criteria anyway? The subtleties of music and audio reproduction are for those who appreciate it. Differentiation by numbers is for those who do not".--Nelson Pass Pass Labs XA25 | EE Avant Pre | EE Mini Max Supreme DAC | MIT Shotgun S1 | Pangea AC14SE MKII | Legend L600 | BlueSound Node 3 - Tubes add soul!
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  • SRTer
    SRTer Posts: 372
    edited September 2011
    I don't stream any music unless it's just to have something in the background music or just to hear some new music. I always use get the CD and rip it to iTunes in lossless. Then I back up it up on external harddrives.
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  • pitdogg2
    pitdogg2 Posts: 25,654
    edited September 2011
    headrott wrote: »
    I have never streamed music (or a movie for that matter). Ever. I do own quite a bit though.:smile:

    Greg


    right there with you never have downloaded any music or movies.....I want the physical thing(CD,SACD,DVD-Audio and DVD) in my hands or player:wink:
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  • rebuy
    rebuy Posts: 695
    edited September 2011
    I haven't been playing steamed music on my system. I figure that I can buy it pretty cheap, used or new from Amazon or the like for just a couple of dollars more than the price of a single song download.
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  • mantis
    mantis Posts: 17,201
    edited September 2011
    I personally like owning all my own music. I don't care for streaming unless I'm in the car which is where I will listen to Pandora , Last FM , and HD radio.
    Now as far as the industry is going , streaming everything and server based seems to be the direction. With things like iCloud and Rhapsody becoming more and more popular , these numbers will change rather quickly.
    Dan
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  • Ricardo
    Ricardo Posts: 10,636
    edited September 2011
    I love Pandora.
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  • SRTer
    SRTer Posts: 372
    edited September 2011
    rebuy wrote: »
    I haven't been playing steamed music on my system. I figure that I can buy it pretty cheap, used or new from Amazon or the like for just a couple of dollars more than the price of a single song download.

    I order a lot of digitally remastered CD collections for my growing lossless iTunes library. It is cheaper on Amazon to buy the CD used and rip it than buying it on iTunes and better quality for sure.
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  • gudnoyez
    gudnoyez Posts: 8,132
    edited September 2011
    I like to physically hold the Album or Cd in my hand read the liner notes and enjoy what the artist had to offer on a physical purchase, a cdr or streaming is ok but my favorite artists must be the original release the way the artist intended it to be.
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  • camp21178
    camp21178 Posts: 273
    edited September 2011
    gudnoyez wrote: »
    I like to physically hold the Album or Cd in my hand read the liner notes and enjoy what the artist had to offer on a physical purchase, a cdr or streaming is ok but my favorite artists must be the original release the way the artist intended it to be.
    I agree completely. I like reading the liner notes as well.
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  • mdaudioguy
    mdaudioguy Posts: 5,165
    edited September 2011
    camp21178 wrote: »
    I agree completely. I like reading the liner notes as well.
    I used to, but liner notes in CDs have become a strain on my aging eyes...
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  • camp21178
    camp21178 Posts: 273
    edited September 2011
    mdaudioguy wrote: »
    I used to, but liner notes in CDs have become a strain on my aging eyes...
    Yes, I'm 54 now and liner notes require reading glasses. LOL
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