RIP to an icon

“It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” Samantha Hess, Planters brand manager at Kraft Heinz, said in a statement. “He will be remembered as the legume who always brought people together for nutty adventures and a good time."
For those who wish to witness Mr. Peanut's fatal sacrifice, the commercial, which first went live on social media Wednesday, will also air during the Super Bowl pregame show.
And no American will have to cry alone. Planter's other Super Bowl commercial, which is set to air during the third quarter of the game, will allow viewers to mourn Mr. Peanut during his funeral.
Fans who wish to celebrate Mr. Peanut's life, can keep their eyes peeled for one of three NUTmobiles circling the country in real life between now and Feb. 2 to get a special Mr. Peanut pin. From Friday, Jan. 24, through Jan. 27, people can also win packaging that showcases Mr. Peanut's transformation over the years since his birth in 1916.


Slowly they continue to kill off all the best characters from my childhood :(

Comments

  • GlennDog
    GlennDog Posts: 3,084
    It’ll cost a bundle to kill him off during the Super Bowl ... They’ll gain some mileage from Mr. Peanut’s demise, sure. But at what cost.
    I wonder what their idea of the “new and improved” mascot/company symbol will be?
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  • Tony M
    Tony M Posts: 11,009
    I actually met a Mr. Peanut when I was about 6. :)



    Most people just listen to music and watch movies. I EXPERIENCE them.
  • Mikey081057
    Mikey081057 Posts: 7,127
    edited January 2020
    He way outlasted the Frito Bandito

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  • msg
    msg Posts: 9,307
    Maybe it's a "Dallas dream" thing?

    Throwing away a marketing icon... well, it's gotta be better than whatever they'd come up with in modernizing him.
    I disabled signatures.
  • GlennDog
    GlennDog Posts: 3,084
    msg wrote: »
    Throwing away a marketing icon... well, it's gotta be better than whatever they'd come up with in modernizing him.

    Five will get you 10 it’s androgynous
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  • verb
    verb Posts: 10,176
    Nesmith98 wrote: »
    giphy.gif

    OMG! He committed suicide! WTH?
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  • verb
    verb Posts: 10,176
    I had the red set as a kid. Ate a lot of peanuts in order to save the wrappers! :smile:
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  • sucks2beme
    sucks2beme Posts: 5,556
    Wait till they kill off Flo............
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  • kevhed72
    kevhed72 Posts: 4,949
    edited January 2020
    msg wrote: »
    Maybe it's a "Dallas dream" thing?

    Throwing away a marketing icon... well, it's gotta be better than whatever they'd come up with in modernizing him.
    Im thinking thick beard, tattoos up and down his arms, flannel shirt, baggy shorts, backwards baseball hat with no bend in the visor, and a jewel in his hand instead of a cane ...should be dope!
  • msg
    msg Posts: 9,307
    kevhed72 wrote: »
    baseball hat with no bend in the visor
    Haha, this is the first thing I thought!
    I disabled signatures.
  • mrbiron
    mrbiron Posts: 5,711
    2020 Mr Peanut will not be gender specific after his reconstructive surgery...

    Where’s the KABOOM?!?! There’s supposed to be an Earth shattering KABOOM!!!
  • sucks2beme
    sucks2beme Posts: 5,556
    They could just go the cheez-its route. Just dub a voice to
    a peanut. That tends to be a pretty low cost ad.
    "The legitimate powers of government extend to such acts only as are injurious to others. But it does me no injury for my neighbour to say there are twenty gods, or no god. It neither picks my pocket nor breaks my leg." --Thomas Jefferson