Honda engineering commercial, 3 months to make

trubluluc

Not sure if this has been posted already, I didn't see it in the clubhouse postings.

We are told that there are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.
They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.
In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.
There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh. and about those funky windshield wipers. on the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.


http://www.steelcitysfinest.com/HondaAccordAd.htm

-Luc

gregit

I'm tryin to figure out how those tires go up the ramp

ND13

Originally posted by gregit
I'm tryin to figure out how those tires go up the ramp

Same here, theres not enough inertia there to make, what looks to be 17" wheels and tires do that????

trubluluc

I thought the same thing.

-Luc

Originally posted by gregit
I'm tryin to figure out how those tires go up the ramp

MacLeod

The tires up the ramp looks a little suspicious but still, that is damn impressive.

One thing tho, did those walking windshield wipers give anybody else the jibblies....or is it just me?

swerve

I remember this from awhile ago. it's pretty cool no matter how you look at it.

brettw22

The wheels were internally weighted at the forward point of the apex and that causes them to 'climb'.......

It's been around for about a year or two i believe, and is definitely one of the more amazing engineering marvels of the commercial world.

shack

It's been around here for awhile...

http://clubpolk.polkaudio.com/forum/showthread.php?s=&threadid=14662

http://clubpolk.polkaudio.com/forum/showthread.php?s=&threadid=18254

aaharvel

that's a European ad. THe Acura TSX is the European Accord.

what a cool **** commercial.

Toxis

Wow, this was released almost 4 years ago now... wouldn't doubt if longer.

They made the tires go up the ramp by putting weights on one side that left them perfectly balanced. Then when hit, the weight pulled that side of the tire down which made it go up the ramp. I have a buddy who actually studied this style of motion (can't remember the name right now).

nadams

But the point is that it was made entirely of pieces of the car, including the weights in the tires...

BobMcG

Neat commercial.

I'm surprised it didn't take twice as many takes as it did for it to all fall together. I think they hit the lottery with "only" 606 takes.

disneyjoe7

Neat Commercial what Honda will do to get something just right.

Now only if we could GM to do the same with a car :eek:



Sorry I just had to being such a GM lover I am.

MacLeod

Originally posted by disneyjoe7
Neat Commercial what Honda will do to get something just right.

Now only if we could GM to do the same with a car :eek:



Sorry I just had to being such a GM lover I am.

I agree with ya bro.

Im a big Mopar fan but there is no disputing the build quality in Hondas and Toyotas. Nissans are pretty solid as well.

Dont get me wrong. I dont think GM, Chrysler and Ford are junk. Ive owned 2 Dodge Rams and both have never given me any problems but theyre just not up to the overall quality of the ****. and ya cant really call em **** cars anymore either. More of them are made in America than American cars!!

audiobliss

WOW!!!! That's amazing!! LOL

I'm surprised it didn't take more takes than that, too!