News from Creative
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Sound Blaster Integrated Audio Upgrade Delivers Rich Features, Simple End-User
Experience
MILPITAS, Calif., July 6 /PRNewswire-FirstCall/ -- Creative Technology
Ltd. (Nasdaq: CREAF), the creator of Sound Blaster(R), the worldwide standard
for high quality PC audio and a worldwide leader in digital entertainment
solutions, and Analog Devices, Inc., a global leader in high-performance
semiconductors for signal processing applications and the leading supplier of
integrated audio codecs for host audio in PCs, today announced an agreement
that allows Creative to provide PC users with a simple upgrade from host audio
to Sound Blaster audio quality.
Under the agreement, Creative will market a Sound Blaster-enhanced audio
upgrade to Analog Devices' integrated audio. This will allow end users to
enjoy the Sound Blaster experience on products from many PC OEMs and
motherboard manufacturers who use audio chips from market leader, Analog
Devices. This experience includes state-of-the-art audio such as
voice-enabled applications, enhanced music experiences, home theater-quality
DVD movies, and next-generation game audio.
In addition to providing an upgrade to Analog Devices' large customer
base, Creative will market a complete family of audio accessories directly to
end users. The Creative upgrade solutions and accessories are slated for
availability in the fall of 2004.
"We are excited to provide Analog Devices' huge customer base with an
easy, low-cost upgrade path to Sound Blaster audio quality," said Steve
Erickson, vice president of the audio group for Creative. "For the first time
in history, users of motherboard audio can enjoy the great audio quality and
feature rich enhancements of the Sound Blaster brand by purchasing an easy and
simple to install upgrade."
"As the market share leader in PC motherboard audio, we're thrilled to
enable Creative's leadership products, technology and brand in mass-market
motherboard configurations," said John Croteau, general manager, Media
Platforms and Services Group, Analog Devices, Inc. "This is an important
expansion for integrated audio features since the up-sell model for upgrades
and accessories today drives the retail and direct-order PC channels with the
profit opportunities often exceeding those of the PC itself."
Experience
MILPITAS, Calif., July 6 /PRNewswire-FirstCall/ -- Creative Technology
Ltd. (Nasdaq: CREAF), the creator of Sound Blaster(R), the worldwide standard
for high quality PC audio and a worldwide leader in digital entertainment
solutions, and Analog Devices, Inc., a global leader in high-performance
semiconductors for signal processing applications and the leading supplier of
integrated audio codecs for host audio in PCs, today announced an agreement
that allows Creative to provide PC users with a simple upgrade from host audio
to Sound Blaster audio quality.
Under the agreement, Creative will market a Sound Blaster-enhanced audio
upgrade to Analog Devices' integrated audio. This will allow end users to
enjoy the Sound Blaster experience on products from many PC OEMs and
motherboard manufacturers who use audio chips from market leader, Analog
Devices. This experience includes state-of-the-art audio such as
voice-enabled applications, enhanced music experiences, home theater-quality
DVD movies, and next-generation game audio.
In addition to providing an upgrade to Analog Devices' large customer
base, Creative will market a complete family of audio accessories directly to
end users. The Creative upgrade solutions and accessories are slated for
availability in the fall of 2004.
"We are excited to provide Analog Devices' huge customer base with an
easy, low-cost upgrade path to Sound Blaster audio quality," said Steve
Erickson, vice president of the audio group for Creative. "For the first time
in history, users of motherboard audio can enjoy the great audio quality and
feature rich enhancements of the Sound Blaster brand by purchasing an easy and
simple to install upgrade."
"As the market share leader in PC motherboard audio, we're thrilled to
enable Creative's leadership products, technology and brand in mass-market
motherboard configurations," said John Croteau, general manager, Media
Platforms and Services Group, Analog Devices, Inc. "This is an important
expansion for integrated audio features since the up-sell model for upgrades
and accessories today drives the retail and direct-order PC channels with the
profit opportunities often exceeding those of the PC itself."