Turntable tracking concern

So I've been spinning some vinyl and lately when I manually lower the tone arm to the record I notice what seems to be a magnetic force field pulling the needle into the record. I have a Technics SL-D3 turntable and I have an anti static mat on top of the rubber mat on my platter. I usually clean the record with either an original discwasher and/or an audioquest anti static record cleaner. I figure this must be significantly increasing the tracking force. What's going on? Does anybody else ever notice this? What can be done about? What do you say? Thanks
HT- Samsung PN50B860/Integra DTR 30.3/Rt55 Fronts
Rt35i Surrounds/Cs1000p Center/SVS BP1000 Sub
2CH - B&K MC-101 pre/B&K EX-442 amp/NAD 2400 amp
Polk SDA1C, Polk Monitor 7, New Large Advents and Polk RTA 8T
BR - Yamaha CR800/Polk monitor 5

Comments