Bryston/Axiom Question

I just saw a video on Ytube showing the assembly of a Bryston A2 speaker and then a few minutes later found a video of the assembly of a Axiom M80. It was almost the same video?!?!

I've always equated Bryston as some of the best gear available (expensive but justifiable.)

I don't get the business model of Bryston putting out just another (good) speaker. Axiom has a good rep, but nothing approaching Bryston's.

Does this make sense to anyone; am I missing something? If Bryston had partnered with PMC or bought out Salk (I know neither are located near Bryston, but for arguments sake) it would make sense.

HT: Marantz NR-1603, Oppo 981, Def Tech SM55, SVS PB-1000
BR: iPad Mini, Audio Engine A5+
2C: Parasound ZDAC V.2, Sony DA80ES, Sony XDR-F1HD, SVS Prime Tower, JSE .6 Infinite Slope
Office: MBAir, Focusrite Scarlett 2i2, JBL LSR-308
Projects: Polk RTA12, Polk Monitor 7, Revox B225CD, BIC 3-TM