Report: Kindle Owners Smarter, Richer than iPad Owners

ryanjoachim
ryanjoachim Posts: 2,046
edited September 2010 in The Clubhouse
I read this and had to laugh + share it.

http://www.maximumpc.com/article/news/report_kindle_owners_smarter_richer_ipad_owners

:D:D:D:D

Highlights:
We're not hating on iPad owners, we're just repeating the findings by market research firm Nielsen. According to Nielsen, 45 percent of Kindle owners make over $80,000 per year, compared to 39 percent of iPad owners and 37 percent of iPhone owners.

Going by the numbers, Kindle owners also tend to be more educated, with over a quarter (27 percent) having earned their Master's degrees or doctorates, Nielsen says.
MrNightly wrote: »
"Dr Dunn admitted that his research could also be interpreted as evidence that women are shallower than men. He said: "Let's face it - there's evidence to support it."
mystik610 wrote: »
Best Buy is for people who don't know any better. Magnolia is for people who don't know any better and have more money to spend.
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Post edited by ryanjoachim on

Comments

  • bigaudiofanatic
    bigaudiofanatic Posts: 4,415
    edited September 2010
    Ok cool
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  • nooshinjohn
    nooshinjohn Posts: 25,384
    edited September 2010
    I wonder where I can get a government grant for such a study...
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  • eeagle
    eeagle Posts: 226
    edited September 2010
    I don't know about smarter & richer, but the e-ink which is reflective rather than back-lit is just plain easier on the eyes.

    I get eye fatigue quickly reading for extended periods on a back-lit computer screen; the e-ink readers have their place.
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